Only 31.5% of employees worked with their jobs in 2014. The lack of employee engagement is a serious financial issue and a costly problem for most organizations. Withdrawn employees are less productive and unhappy at work, which affects their quality of work and those around them. The US Bureau of National Affairs estimates that US companies lose $ 11 billion annually due to employee turnover when disconnected employees leave. Committed employees, on the other hand, drive profits. Employees who care about their work offer better service and are more productive, which in turn affects the entire business all the way up to higher shareholder returns.
Social cooperation makes people more engaged
Successful social collaboration helps people cope with today’s demanding workplace so that they can provide people with the information they need to do their jobs. When 60% of US jobs involve non-routine work, cognitive overload can cause people to reject their work and be disconnected from it. Social collaboration tools make it easy to get help from a coworker or get information when employees need it so that they feel properly supported in the workplace.
This, in turn, creates a positive corporate culture where people are encouraged to ask for and provide help. The corporate culture consists of (often) unspoken rules about how things are done in the company. To actively build organizational culture, you need key people to model the right type of behavior. Social tools, in turn, can play an important role in reinforcing these behaviors. If the purpose is to get employees to openly ask for help when stuck, thumbs up or a positive comment from a manager on the company’s social network not only sends a message to the employee that he did right, but also shows other employees that it is perfectly ok to show that you do not know the answers to all questions.
Traditional top-down communication is easy to ignore – it only sleeps in the corner of the screen or archived emails. A social intranet, on the other hand, allows managers to have two-way conversations with their staff – a communication message can be published, shared, and discussed. This not only helps to get messages better, but also creates trust and helps employees stay updated on what is happening in the organization.
Finally, social collaboration tools can help people feel that they are making a meaningful contribution to your organization and that they are being heard. When employees have the power to share and develop ideas, they will feel a stronger connection to your company. For example, frontline staff is often an excellent source of product ideas and tweaks that the product group would not have been able to come up with because they do not interact with the target group on a daily basis. Letting employees chime in with ideas and feedback can help your company stay innovative and at the same time help you engage your employees.